Tuesday, December 23, 2008

Twelve Days of Christmas: Day Eleven - Commercialization


After the mid-1800s revival of Christmas, a larger emphasis was placed on its celebration. The idea of spreading peace and good will towards one another became a must. In fact, not enjoying or taking place in Christmas festivities might very well make you into a "scrooge".

One of the major ways people spread good cheer was by the giving of gifts, a tradition rooted in the holiday since before it was established. With so many people buying gifts for one another, it didn't take long before the economic significance of the holiday season became apparent.

As soon as people began to purchase Christmas gifts for each other regularly, the fear of the holiday becoming commercialized started to spread. Many were worried that the true meaning of the season was being overshadowed by how much money people felt they needed to spend on gifts.

Today, Christmas is the largest economic stimulus in many nations. In the U.S., the days between Thanksgiving and Christmas mark the rat-race time of year to go shopping. This race is jump started by "Black Friday", the day after Thanksgiving, where many retailers promote sales on items. This year, a man was trampled to death while opening the doors at Walmart on Black Friday.

Many companies, such as Coca-Cola, use Christmas images to sell their products during this time of year. Car companies and jewelers promote their products much more heavily in hopes that consumers will spend money in order to show their love to one another. Just about every advertisement this time of year has changed a traditional Christmas song to sing about their products or sales.

To some, going to the store decked out with Christmas decorations and purchasing gifts for loved ones is a favorite part of their holiday. To others, it is a stressful time that they have to get through every December. But every year, the question is always presented. Has commercialization ruined the true meaning of Christmas? And every year, the same routine persists.

No comments: